If you were puzzled by that girl sucking on a fiery pen and blowing clouds of smoke at the party last weekend, you are not alone. Electronic cigarettes are more and more popular, both among heavy smokers who hope e-cigarettes will help them cut down on smoking, as well as among non-smokers who are lured in by the wide range of flavors available. Electronic cigarettes seem to be the latest trendy party accessory and V2 cigs the most popular brand online.

What are Electronic Cigarettes?

Electronic cigarettes are hand-held battery-operated cigarettes that deliver a vaporized nicotine aerosol that resembles cigarette smoke. It’s not smoke; it’s vapor. They have refillable cartridges which contain liquid solutions of nicotine, flavorings, propylene glycol, glycerin, and other chemicals, which are vaporized and then inhaled. This is called vaping.

Electronic cigarettes (e-cigarettes or e-cigs) are part of the many types of Electronic Nicotine Delivery Systems (ENDS), just like vape pens, vaporizers, hookah pens, and e-pipes. However, some e-cigs are nicotine-free.

US Statistics

The e-cigs industry is booming. According to market research firm Euromonitor International, the United States accounts for about half of all global sales, with $2.8 billion in sales in 2014. A report by Research and Markets forecast that the global e-cigarette market is to grow at a Compound Annual Growth Rate (CAGR) of 24.33 percent during the period 2016-2020.

In the US there’s been an increase from 1.5 % to 16.0 % among high school students and from 0.6 percent to 5.3 percent among middle school students during 2011-2015. In 2015, there were more than 3 million middle and high school student users of e-cigarettes, a slight increase from 2.46 million in 2014. The various flavors are cited as the main reason for use by 80 percent of the young users. In 2014, 12.6 percent of U.S. adults had tried an e-cigarette, and about 3.7 percent were regular users.

Legislation has changed in 2016, and now users have to be of legal smoking age to purchase e-cigs. As of August 8, 2016, the US Food and Drug Administration (FDA) started to regulate e-cigarettes and will evaluate ingredients, health risks, product features as well as their appeal to non-users and minors.

V2 Cigs Reviewed

V2 claims to be the number one e-cigarette brand online. The company was founded in Florida in 2009 and was one of the first players in this line of business on the market. New users that are inexperienced with e-cigs are encouraged to purchase the standard starter kit. More experienced users can choose between open systems and pre-filled cartridges which can easily be attached to the battery.


Pre-filled cartridges come in packs of 5, 20, 40 and 80. There is a more advanced Ex pre-filled cartridge product range which offers a higher puff count, a window that helps keep track how much liquid is left and a particular system that ensures flavor consistency from the first puff.

Open systems come with refillable liquid in two options: e-liquid starter kit for moderate frequency vaping and V2 Pro Series for frequent users. Users can choose the medium to be vaporized by the V2 Pro Series between e-liquid, loose leaf or wax. E-liquids can have either a propylene glycol base (PG) or a vegetable glycerine base (VG), or a combination of both. Vapers who are after the strongest flavor prefer PG e-liquid, while VG e-liquid is preferred by users who like huge vapor clouds.

The e-cigs also come in a variety of flavors, nicotine strength and battery life, and type (manual or automatic). Not many e-cig retailers give you the option to choose the battery life.

V2 Cigs Pros

  1. Smoke Indoors

E-cigs can be an alternative in smoke-free countries and states. Forget about having to go outdoors in the cold to enjoy a puff. However, in August 2016, a World Health Organization (WHO) report recommended that e-cigarettes be banned indoors or where smoking is prohibited because non-users could be exposed to chemicals and e-cigarette aerosol. Consequently, several states have extended their indoor smoking ban to e-cigarettes and have begun enacting laws that prohibit e-cigarette usage altogether indoors like in California, while some states still allow vaping in bars and restaurants, but not in other indoor places. The only states that do not regulate indoor vaping at all are Rhode Island, Nevada, Nebraska, and Tennessee.

  1. Know the e-liquid Ingredients

It has been pointed out that e-cigs contain some dangerous chemical ingredients, some of which can even cause cancer. V2 is transparent and offers a downloadable list of ingredients and reports for all e-liquid products. V2 e-liquid products that contain nicotine are comprised of three primary ingredients: nicotine, food grade flavorings and propylene glycol, an FDA-approved food additive used for example in cake mixes and asthma inhalers.

  1. Choose the Nicotine Strength

You can select the nicotine strength, which is great if you’re trying to quit and slowly decrease your nicotine intake. The more frequently you smoke, the higher the nicotine strength needed. V2 flavor cartridges, e-liquid, and disposables are available in 2.4 percent, 1.8 percent, 1.2 percent, 0.6 percent nicotine and even nicotine-free.

  1. 30-day Money Back Guarantee, Free Domestic Shipping and Lifetime Warranty

V2 e-cigarettes are warranted for life, come with free domestic shipping and can be returned within 30 days if you are not satisfied with the results, which shows the company’s trust in its products. However, some users complain about having to pay for return shipping after receiving non-functional products.

  1. Rich, Thick Vapor

One of its top selling propositions is its rich, thick vapor. You are promised to get enough steam in your lungs, especially with its newer more professional product range.

  1. Made in the USA

Users seem to appreciate the company maintains quality control over its products by manufacturing them in the US rather than in an Asian country. All products are made in the US ensuring high standards.

  1. Usability

The starter kit is user-friendly. Users appreciate its packaging and presentation. The V2 standard starter kit includes two batteries, two five packs of cartridges and a charging kit.

  1. Customization

There are many details that can be easily customized, from battery life and type (manual or automatic), size, color, medium (e-liquid, wax or loose leaf), flavor, control over your juice consumption to the type of system used (open/prefilled cartridges or open system).

Whether you like to activate your battery when you inhale, or you prefer pressing a button, or whether you like to fill up the engine or just attach a pre-filled cartridge to the battery, if you’re a fan of tobacco flavors or cherry, or if you prefer to keep track of your e-liquid consumption so that you don’t run out, there’s a choice for everyone.

  1. Cut Down on the Number of Cigarettes

Some users view e-cigs as a way to reduce the number of cigarettes they smoke a day and eventually quit altogether, especially that you can gradually lower the nicotine intake by choosing smaller e-liquid concentration, but definitive research has not backed this claim. In fact, in a study done in four countries, although 85 percent of e-cig users justified their use of these products by their intention to quit, it turned out that e-cig users weren’t more likely to do so than the rest of the smokers at the end of the study.

The official V2 website clearly states that its products are not marketed for use as a smoking cessation product and are not intended for use by non-smokers.

  1. Cost-Effective

V2 e-cigs are thought to be much less expensive than traditional cigarettes judging by the number of puffs. According to the official website, the cost per 5 pack is $35.15 for tobacco cigarettes and under $8 for e-cigs.

The products are affordable. The products cost between $39.95 for the V2 standard kit and $169.99 for the new Vs Pro Series 7.

  1. Healthier

Some physicians recommend electronic cigarettes because they represent a safer alternative to tobacco products. Moreover, by using e-cigs, smokers do not endanger the ones around them by subjecting them to passive smoking. The FDA started regulating all tobacco products in 2016, including electronic cigarettes, vaporizers, hookah pens, e-pipes and vape pens. However, the V2 official website states that ‘This product and the statements made herein have not been evaluated by the FDA, or any other health or regulatory authority.’ Yet?

  1. Environmentally-Friendly

Electronic cigarettes are better for the environment than traditional cigarettes because they produce less waste and can be reused and recycled. No carbon monoxide, no ash, no cigarette butts or tar.

  1. Variety of Flavors

Unlike traditional cigarettes which come only in regular tobacco or menthol versions, e-cigs are available in many flavors, from menthol to coffee and vanilla, which makes them even more appealing to young users. The various flavors are cited as the main reason for use by 80 percent of the young users.

For regular cigarette smokers, there are three tobacco flavors which mirror the popular brands: V2 Red, Sahara, and Congress. Users can check exactly which one matches their brand under Customer Care – FAQs. For menthol cigarette smokers, there are three flavors: V2 Menthol, Green Tea Menthol, and Peppermint. In addition to regular tobacco and menthol cigarette flavors, there are other mouth-watering flavors such as Cola, Vanilla, Cherry, Coffee, Grape, Chocolate or the latest Sweet Milk with Fruity Flavors. New limited editions are always added.

The option to purchase empty cartomizers to use with bottled e-liquid is also a big plus.

  1. Design and Portability

Users cannot be impressed by its sleek design and how easy it is to hold them or just slip them inside a bag or in your pocket.

  1. Vape 4 Free Customer Loyalty Program

V2 has a points-based customer loyalty program called Vape 4 Free that allows users to redeem points gained by signing up for their newsletter, writing an approved customer review, referring a new client, or purchasing a new V2 product. This benefits both the company which increases its customer base by gaining more credibility through customer reviews and the customer who can get lots of freebies.

V2 Cigs Cons

  1. Battery Life

Many users complain about V2’s battery life and charging problems, including on the company’s forum.

  1. Health Risks: Research on the Long-Term Effects

Research shows e-cigarette vapors may contain some toxic chemicals and potentially harmful nanoparticles such as benzene, formaldehyde, and other carcinogens. It takes at least 15-20 years to determine if a product increases a person’s risk of cancer or not and e-cigarettes have only recently become a thing.

  1. Luring in the Youth

There are growing concerns that electronic cigarettes lure the young people into smoking. E-cigarettes were the most commonly used tobacco product among youth in 2015 for the second consecutive year, with sixteen percent of high school and 5.3 percent of middle school student users. New legislation brought in 2016 now states that e-cigs, V2 products included, are not for use by persons under the legal smoking age, which is 18 in most states, with 19 in states like Alabama and Alaska or 21 in states like California.

  1. Pay for Return Shipping

Despite the fact that the product comes with a 30-day money back guarantee, some users complain about having to pay for return shipping after receiving non-functional products.

  1. Hidden Fee

A so-called tobacco settlement fee of about 6% of purchase value enraged customers who complained they had not been informed before being charged. Then the following explanation seemed to appear on the order checkout page by clicking on the icon next to the price: ‘As part of the settlement involving multiple electronic cigarette brands, V2 and V2 Pro must pay royalty fees on sales, and administrative costs.’

  1. Lack of Consistency

Some users also complain about the lack of consistency: sometimes the e-cigs have a strong chemical taste, other times the refillable leak.

  1. Poor Customer Support and Delivery

Some customers complain that the delivery took forever or that they received the wrong product and then had trouble reaching customer support, and when they finally did, all they got was rude and poor overall customer service. These claims haven’t been proven just yet as we can’t only rely on customer reviews.

  1. Limited Lifetime Warranty

You might think that if it’s lifetime warranty, there can’t be anything limited about it. Well, there is. The V2 Lifetime Warranty is limited to a maximum of 5 replacements on any given order, which isn’t very much considering that you will most likely have to replace your battery at least once in the first half of year of smoking e-cigs as it’ll take some time to get used to using the product correctly, how to puff etc.

Another limitation is that the V2 Lifetime Warranty can only be used within 90 days of your last Cartridge or E-Liquid purchase, so best to avoid stocking up on e-cig essentials: more purchases is better.

  1. Unreliable Customer Reviews

As with any other product, the authenticity of customer reviews is always debatable, maybe even more so when the company has a customer loyalty program that rewards its customers for approved customer reviews.